On day 135 of the Nowhere To Be Project, Vail, Colorado (my chosen hometown) was bestowed with the elusive title of “sustainable destination”. This is quite an honor considering that no other mountain resorts in the world have the right to carry the moniker. Exciting, I know, but what does it really mean?
We’ve all seen the signs in hotels asking us to reuse towels to save water, but true sustainability goes way beyond that. A sustainable destination is one that focuses on environmental, cultural and economic preservation. In other words, formal procedures must be in place to protect and preserve nature, wildlife, regional history and customs, and to contribute to and support the local economy.
In Vail, plastic bags were banned quite some time ago and every public waste receptacle provides an education on items that can be recycled versus those that will end up in a landfill. There is also a profound focus on the restoration and preservation of natural resources and wildlife. Citizens benefit not only from an outstanding quality of life here in the mountains, but from a fabulous public transportation system and a push toward environmentally responsible affordable housing. All of these things (and many more) helped contribute to the title of sustainable destination.
All of the hoopla made me wonder how many travelers really consider sustainability when choosing a destination. According to recent research, that number hovers at just over half! As a frequent camper, the practice of “leave no trace” is a personal mantra, but I had no idea that so many other travelers prioritized it as well. It demonstrates that a zero footprint approach to travel should not end when the tent is packed away and the fact that one of the most popular resort towns in the world sees this is very encouraging.
Are you a sustainable traveler?